Monday, December 22, 2008

UK Press Release

Just posting our UK press release from today...
GASBAG LAUNCHES IN THE UK TO FIND CHEAP PETROL ON THE IPHONE

Free software from jamcode LLC will help commuters find cheap gas prices anywhere, anytime, while on the move

Mountain View, Calif. – December 23rd, 2008 – jamcode LLC, the leader in rich-mapping applications for the iPhone and iPod Touch, today announced their best-selling iPhone application GasBag is now available in the UK and Australia. This easy to use application enables users to locate gas stations and the cheapest gas prices while on the move, and is available for FREE from the Apple App Store.

GasBag was launched in the US in late August and has grown at a staggering pace, with a user-base of hundreds of thousands of dedicated users. jamcode is now looking to leverage that experience and a partnership with WhatGas LTD to drive a similar community in the UK.



A video of GasBag in action can also be viewed at: http://blip.tv/file/1067165/.

“The user take up of GasBag was far better than we expected; we hit number 1 in the Navigation category within the first few weeks,” said Mick Johnson, CEO and co-Founder of jamcode LLC. “By focusing on the user interface and making it as easy as possible to submit data, the user community expanded rapidly, which in turn drives the accuracy of our data.”

“We are pleased to be partnering with the jamcode team in introducing GasBag to the UK market”, said Alistair Taylor, WhatGas LTD. Our company, www.whatgas.com, has been providing a web-based gas price data service to users throughout the UK with a large dedicated user-base. By teaming up with jamcode we can now collectively share gas price data feeds and leverage the rich-mapping functionality GasBag provides on the iPhone platform.”

To provide users with information about gas stations and prices in the immediate area, GasBag takes advantage of the location platform on the iPhone and iPod Touch. GasBag works best on these devices because they are the only ones that use location from Skyhook Wireless.

“The iPhone's location platform offers GasBag instant location results, regardless of environment,” said Ted Morgan, CEO of Skyhook Wireless. “As the mobile application market matures, applications that offer useful information based on accurate user location will be the most successful. GasBag's early popularity serves as an indication of this market direction.”

A critical part of jamcode’s monetization strategy centers on delivering targeted mobile advertising to its users in an unobtrusive fashion. By partnering with companies such as Mobclix, GasBag features ads that can be targeted to users.

"We are excited to be working with jamcode in serving mobile Ad's to the GasBag community," said Krishna Subramanian, co-founder of mobclix. Our business at mobclix is all about increasing the monetization opportunity for developers, and given finding cheap gas is to everyone's interest, working with jamcode so we can serve Ads to GasBag is an ideal application scenario."

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